How do I choose the Perfect Engagement Ring?

Finding the perfect engagement ring can be challenging process for any couple. Traditionally the young man would choose a ring and present it, but today it is increasingly common for the future bride and groom to shop together to select the ring.

Shop together and select the perfect Engagement Ring at VIK’S Fine jewelry
No matter how you go about choosing a ring, we’re offering to you a brief lesson in helping you find that perfect engagement ring. Take your time to review our Guide, come in and browse thru VIK’S unique Collection of Engagement Rings.

Round or Princess Cut Diamond?


The Princess cut is the second most popular cut shape for diamonds, next to a round brilliant. The face-up shape of the princess cut is square or rectangular and the profile or side-on shape is similar to that of an inverted pyramid with four beveled sides. The princess cut is a relatively new diamond cut, having been created in the 1960s. It has gained in popularity in recent years as a more distinctive alternative to the more popular round brilliant cut, in which the top of diamond, called the crown, is cut with a round face-up shape and the bottom, called the pavilion, is shaped similar to a cone.

The Princess cut diamond has gained popularity in recent years as a more distinctive alternative to the more popular round cut.

A princess cut with the same width as the diameter of a round brilliant will weigh more as it has four corners which would otherwise have been cut off and rounded to form a round brilliant. The princess cut is sometimes referred to as a square modified brilliant. Princess Cut Diamonds have grown to become very popular recently, however the round cut diamond is more widely viewed as the traditional diamond cut and also one that’s timeless.

Diamond Size or Diamond Quality?


Often now day’s couples will give great attention and significance to the size of the diamond and not enough attention to the quality of the stone.

Find that ‘perfect’ stone that has not only good color and clarity but is close to the ideal size you desire.

The core value of a stone comes not from the size but from its color and clarity, once you have understood this you will need to make a compromise and find a middle ground within your budget.

Platinum or Gold?


Deciding between white gold and platinum? Both metals are commonly used in engagement rings, and both are durable enough to withstand years of wear.

Both Gold and Platinum are commonly used, however Platinum is heavier and a bit more durable.

For most jewelry white gold is going to do the same job as platinum. Platinum is heavier and a bit more durable. Given the recent rise in gold prices many people opt to spend a little more to get the ring in platinum. This is truly a personal preference as both metals look absolutely brilliant with our Rings.

How Much Should I Spend on an Engagement Ring?

This is one that has been debated over the years and many different answers have been given. For all of you guys out there thinking of popping the question, you surely have heard about the old tradition that you should spend two month’s salary on a diamond engagement ring.

You may need to spend two month’s salary.

This question falls precisely at that point where money decisions meet psychology and emotion. Whatever it is that you decide to spend on the Engagement Ring, Vik offers the most unique designs with unbelievable craftsmanship.


At the core of our store we have the understanding of the emotional and sentimental values that come with the process of finding the perfect ring. Not only do we at VIK’S fine jewelry make every ring with a unique style and design, but each piece carries a certain elegance about it which is impossible to put in words, simply put when you see or hold a VIK’S piece it’s simply breathtaking.

With over 20 years in jewelry design and sales the quality of craftsmanship that comes with each and every VIK’S piece is unmatched.

We not only offer our rings in 14K Gold, 18K, or Platinum but we pride ourselves with using the highest quality of diamonds. There is a certain unique approach that goes into Buying Engagement Ring this isn’t just any piece of jewelry… This is THE Ring.


Vik’s Fine Jewelry
2323 Richmond Avenue
(Heartland Village Shopping Plaza)
Staten Island, New York 10314